Offering Review Copies Proved a Great Marketing Tool

I am excited to share that Pabby's Score is finally available for purchase! It is my fifth novel in the Prairie Winds series. As I mentioned in some prior blog posts, we delayed the release of this book to try some new approaches with pre-release publicity.

We researched different marketing tactics in an effort to create some buzz for this book before it hit the virtual shelves. One of the things we tried was sending out pre-release review copies to people who have helped our efforts in the past. I asked for help from friends who have an interest in golf, have had me as a guest on their radio show, have provided a review for one or more of my previous books, or have met me on an online social media site.  If you are one of these people and you've read Pabby's Score for me -- thank you!

I anxiously waited for those review copies to be read and to get the feedback from peers and others whose opinion I so highly value.  Well, the results have been staggering.  Nightengale Press and I received some wonderful comments from readers that are now included on the back cover of the book, as well as inside the front pages.

We also featured some of the positive remarks in a YouTube production as well as a Twitpic that could reach even more people through the powerful tool of Twitter.  Check them out!

I hope that reading the great reviews Pabby's Score has already earned will generate interest among new readers to my style of writing. Even if you have never read one of my books before, I hope you will try Pabby’s Score. It is a drama, but also loaded with comical moments and suspense. It will allow you an opportunity to meet some of the eclectic characters that I’ve created over the years, and maybe you'll want to go back and read what they've done in my previous work.  I look forward to your feedback!

James Ross
Author of Lifetime Loser, Finish Line, Tuey's Course, Opur's Blade, and Pabby's Score
jamesross@authorjamesross.com
Website: http://www.authorjamesross.com/
Publisher Websites: http://www.xlibris.com/ and http://www.nightengalepress.com/
Blog: http://www.authorjamesross.blogspot.com/
Purchase: http://golftwitt.com/46ey

A Literary Agent Versus a Publicist -- Enlighten Me

Someone help me. It doesn’t make sense. Authors write. Their work is reviewed, critiqued, and sometimes even ripped apart by friends, family members, and complete strangers in order to end up with a great manuscript. Once the body of work is ready, many authors compose query letters. Then, despite all of the preparation, the rejection occurs. Are we all that lousy at our craft?

In today’s writing world, are literary agents that important? Do they help you sell books? Not that I can tell. Will they get you a publisher? Supposedly, but with the advent of self-publishing, why is that important?

A publisher eventually will turn to the author to sell books anyway. Why is having a Big Six publisher important? Granted, many of us strive to land a large publisher. Think about it, though. Why is it a necessity to be hooked to a corporate giant? I guess they help promote through their literature, trade shows, advertising and distributing. It used to be that a big-name author would be the leader that would allow a publisher to get a hoard of lesser known authors into a book store.

However, things have changed. Book stores are being boarded up. The Internet has taken over. Hardback and paperback books are being replaced by eBooks. Online booksellers are the wave of the future. The bricks and mortar on the corner book store are falling to the ground.

So that comes back to the original question. Why is having a literary agent that important? What do they do if authors can self-publish and sell eBooks via the Internet?

Maybe having a publicist is more important in today’s writing world than an agent. I’d like to hear your thoughts about that. Doesn’t coming up with a strategy to market make more sense in getting your word out?

Or, if the funds are limited, maybe the best course of action for an author is to do self-promotion. In that case is it possible for an author to utilize the Internet and publicize traditionally enough on this own to make a difference?

Publicists put together PR campaign plans. They act as a liaison between a client and the media. Their connections can be used to land radio gigs or television talk shows. A publicist helps to promote a brand and make it more visible in the marketplace. In a nutshell they create -- buzzzzzzzzz.

So we are back to the beginning. Help me. I’m confused. What is the best way to go? As authors we all want to explore ways to get our word to the public. We seek more readers. We reach out to Facebook, Twitter, LinkedIn, Google, YouTube and a host of other online social networking sites. Who has the answer? If there is no set acceptable standard, then what is one to do?

I’d love to hear what has been successful for some other authors. Give me some feedback!

James Ross
Author of Lifetime Loser, Finish Line, Tuey's Course, Opur's Blade, Pabby's Score
jamesross@authorjamesross.com
Website: www.AuthorJamesRoss.com
Twitter: golfnovels and JamesRossBooks
Publisher Website: www.Xlibris.com and www.nightengalepress.com
Blog: http://www.authorjamesross.blogspot.com/
Purchase link: http://golftwitt.com/46ey

Rewrites and Editing and Proofreading . . . Oh, My!

We’re coming up to the all-important stage of my latest novel, which will be released very soon. As any author knows it is tough enough to write a novel that has well over 100,000 words. The writing of a book takes an idea, planning, some sort of an outline and concrete thoughts concerning how to tell the story. That’s not to mention specific character development and how these personalities will be shared and interact. These are all very important ingredients that work together to form a manuscript.

But then the fun begins.

If you are a writer/author and you want to put your work in front of people, then you are very much aware that several sets of eyes need to examine your work before the final product hits the market. Mistakes will remain if you do not have others review the copy. A professional editor is essential. What stays? What goes? What needs to be reworked? What needs to be told in a different way?

But, there is more.

Even after rewrites and major edits have been performed, the actual proofreading of the manuscript needs to take place. I go over my text a minimum of five times and have done it as many as twelve times. That’s just me. I’m a stickler for details. My proofreader goes over the document four times. Thank goodness we double space the rough copy! We’d really be cross-eyed if we didn’t have the extra white area. Spelling and sentence structure is one thing, but looking for periods, commas, apostrophes and quotation marks can be a living nightmare.

And we’re still not done.

My publisher works on the font size, the margins and the spacing. A pdf version of the story is generated. Then my proofreader and I get a final opportunity to correct any errors in the copy that will be going to print. If you haven’t caught a punctuation error by then --- well, this is your last chance. Normally that process has to be done with quick turnaround.

Any published author realizes that a reader will find an error somewhere and that will be one of the first comments about the book. But, this imperfection won’t be due to a lack of effort. 

To my fellow writers out there--how tedious is your editing and proofreading process?  How many sets of eyes review your work?  How many times do you read through a manuscript yourself?

James Ross
Author of Lifetime Loser, Finish Line, Tuey's Course, Opur's Blade, Pabby's Score
jamesross@authorjamesross.com
Website: www.AuthorJamesRoss.com
Twitter: golfnovels and JamesRossBooks
Publisher Website: www.Xlibris.com and www.nightengalepress.com
Blog: http://www.authorjamesross.blogspot.com/
Purchase link: http://golftwitt.com/46ey

Who Makes You Laugh?

Have you ever been tempted to take the stage during one of those "open mike" nights at the local comedy club?  If just one friend has mentioned during an evening out that you should take your show on the road after keeping everyone in the table laughing throughout dinner, I imagine the idea has crossed your mind.  In some ways, it's a great life!  You get to travel the country and vent about people and things that irritate you in front of (hopefully) hundreds of people. 

There is a diverse set of styles when it comes to stand-up comedians.  There are some who make their living talking about relationships, because there is certainly no shortage of material there.  Others choose to focus on current events and politicians . . . again, plenty of opportunity to make fun there.  And, there is the group that relies on props (think Carrot Top or Gallagher) to get the laughs.

Quite a few comedians who started on the tour circuit translated their talents into popular television shows in which they were the featured character, such as Ray Romano in Everybody Loves Raymond, Roseanne in (appropriately enough) Roseanne, and Bill Cosby in The Cosby Show.  And, I know there are quite a few others I could mention.

In my upcoming release, Pabby's Score, the career of a comedian is a topic that receives some focus.  So, I thought I would take a moment and ask you who your favorite comedian of all time is.  What makes that person stand out for you?  Maybe you'll introduce me to someone new, and I'm always looking for reasons to laugh!  Look forward to reading your thoughts!