Wednesday, February 8, 2012

Offering Review Copies Proved a Great Marketing Tool

I am excited to share that Pabby's Score is finally available for purchase! It is my fifth novel in the Prairie Winds series. As I mentioned in some prior blog posts, we delayed the release of this book to try some new approaches with pre-release publicity.

We researched different marketing tactics in an effort to create some buzz for this book before it hit the virtual shelves. One of the things we tried was sending out pre-release review copies to people who have helped our efforts in the past. I asked for help from friends who have an interest in golf, have had me as a guest on their radio show, have provided a review for one or more of my previous books, or have met me on an online social media site.  If you are one of these people and you've read Pabby's Score for me -- thank you!

I anxiously waited for those review copies to be read and to get the feedback from peers and others whose opinion I so highly value.  Well, the results have been staggering.  Nightengale Press and I received some wonderful comments from readers that are now included on the back cover of the book, as well as inside the front pages.

We also featured some of the positive remarks in a YouTube production as well as a Twitpic that could reach even more people through the powerful tool of Twitter.  Check them out!

I hope that reading the great reviews Pabby's Score has already earned will generate interest among new readers to my style of writing. Even if you have never read one of my books before, I hope you will try Pabby’s Score. It is a drama, but also loaded with comical moments and suspense. It will allow you an opportunity to meet some of the eclectic characters that I’ve created over the years, and maybe you'll want to go back and read what they've done in my previous work.  I look forward to your feedback!

James Ross
Author of Lifetime Loser, Finish Line, Tuey's Course, Opur's Blade, and Pabby's Score
Publisher Websites: and


Gerry Wendel said...

Bravo for trying new marketing avenues! We shouldn't be locked into "traditional" approaches in this day and age when differentiation and out of the box thinking rules.

Unknown said...

Congratulations James! One of my dreams has always been wanting to be a writer. I am so happy that you have achieved this! ~Lisa