Monday, December 10, 2012

#Books, #Videos and Exposure on #12_12_12

A marketing tool that has become an important resource for authors of all genres is YouTube. Short videos, if done with some professionalism, offer a great way to increase the exposure of an author or a book. So, YouTube is just one more effective way that we have chosen to promote sales of Pabby’s Score on 12/12/12.

We've all heard stories about a video that "went viral," got passed among friends, and became a seemingly overnight sensation.  Anyone ever heard of Justin Bieber?

An author infomercial is a unique method that a writer can use to spread a message. Anyone can read a blog or a back cover, but a message that is delivered to both sight and sound might be the best way to reach some readers. After all, look how many movies are produced because of an author’s words in a story. The connections between the two types of media are strong.

With Pabby’s Score we tried two different types of videos. The first one offers a generic look at the title and concept of the book. The second one details the words of others, found in reader comments and reviews. Check them both out and see which one speaks to you. I’d love to hear your feedback.

In Pabby's Score, the cast of regulars from the golf course is ever present, but close to twenty-five new characters also emerge on the scene. Two prominent characters I introduce in this novel are Pabby and Shae who are special needs children at Footprints of Hope foster care center. They arrive at Prairie Winds with their mentors as part of a youth in need program.

At the same time that wonderful relationships are being formed for these boys, sinister events in the form of a bogus insurance claim, civil lawsuit and tainted courtroom decisions fuel frustration with the golf course owners.

A trip along the Mississippi on the River Road, the discovery of an old, well-hidden secret and a hunting excursion with falcons attempt to explain the events. You’ll have to pick up a copy of Pabby’s Score to see the intriguing conclusion.

Pabby’s Score is the fifth novel in the Prairie Winds Golf Course series from James Ross. It is a story with INNOCENCE – GREED – CORRUPTION – and SEX, as well as a few laughs and several surprises. Mark your calendar for the Pabby’s Score Blitz at Amazon online on 12/12/12. It is available in paperback and Kindle format.

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